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PRESENTING SPONSOR PARTNERSHIP

The following is an example of how we approach and deliver the ultimate sports marketing package based upon practices and guidelines consistent with the Indy Racing League (IRL) rules. A full schedule of sponsor levels can also be made available in the IRL as well as NASCAR and other auto racing series once we determine your budget and business requirements.

EXAMPLE

Presenting Sponsor Exclusive Privileges:

Driver & Team Identity including. . .

  • Choice of Color Scheme/Graphics for team race car
  • Exclusive usage of all normal sponsor signage areas for team race car
  • Exclusive right to change out sponsor graphics per race with reasonable notice and payment of all production cost for each new set of decals
  • Presenting Sponsor’s Logo prominently displayed along w/Driver’s image and image of race car on team transporter
  • Presenting Sponsor’s Logo prominently displayed on team pit equipment, driver suit, driver helmet, driver visor, team uniforms

Hospitality, Marketing Services, Merchandising Rights. . .

  • Presenting Sponsor will have access to Team VIP Trackside Hospitality Tent to entertain up to 20 guest per day, per participating venue
  • Will receive up to 20 grandstand tickets for guests per event at no additional charge and up to four team credential for executive use
  • Guests will be given a guided paddock tour prior to each event (series restrictions apply)
  • Driver will be available for a Sixty (60) minute Meet & Greet Session pre/post race
  • Driver will be available for up to Fifteen (15) Public Appearances each Contract Year provided sponsor pays any and all transportation, lodging and accommodations plus reasonable per diem for driver and one driver representative per appearance. Appearances must not interfere with team race day preparations, practice, mandatory series meetings, etc.
  • Driver will be available to appear in up to two (2) Commercials each Contract Year provided sponsor provide any and all transportation, lodging and accommodations plus reasonable per diem for driver and one driver representative per appearance. Commercial shoots must not interfere with team race day preparations, practice, mandatory series meetings, etc.
  • NexGen will act as Presenting Sponsor’s Coordinator for Event Marketing/Hospitality and Team shall provide one Public Relations Representative.
  • DigiCraft Productions will provide Consultation on Best Digital and Web Practices Team will provide 10,000 Driver Photo Signature Cards at no extra charge
  • Team will provide 10,000 Driver Photo Signature Cards at no extra charge
  • Presenting Sponsor will have the Limited Right to produce Driver Licensed Merchandise for the sole purpose of promoting sponsor products and or services.
  • DigiCraft Productions will update and maintain Driver & NexGen Fan Websites after each race event
  • DigiCraft will update and maintain YouTube, Facebook, Flickr, MySpace and WikiPedia after each race event
  • NexGen Motorsports and/or Team will provide Pre-Race and Post-Race Driver and Team Reports along with press release services

Add-On Options

  • Optional with Additional Charge: Test Marketing/Sampling at Events
  • Optional with Additional Charge: On-Track Driving Experiences
  • Optional with Additional Charge: Show Car Appearances in Key Markets
  • Optional with Additional Charge: Track Hospitality Suites in Key Markets
  • Optional with Additional Charge: Trackside/Stop Board Signage, Pit Wall Banner
  • Optional with Additional Charge: VIP Guest Gift Packages
  • Optional with Additional Charge: Dedicated In Car Camera
  • Optional with Additional Charge: Video Production for Web/Conventions
  • Optional with Additional Charge: Website Design and Maintenance
  • Optional with Additional Charge: Event Catering, Alcoholic Beverage Service